CLIENT: Cheil India
ASSOCIATE CREATIVE DIRECTOR: Debmalaya Mitra
CREATIVE DIRECTORS: Navajyoti Pegu & Ankur Kalita
RETOUCH: Vijay Namaye & Prashant Sonawane
VFX ARTIST: Biswajit Tarafder
The ‘household warriors’ used in the campaign are unable to defend themselves against the constant barrage from regular vacuum cleaners. The damage to them is a sign of the effect that regular vacuums can have on household items and therefore the subsequent benefits of using Samsungs new range of vacuums with ingenious features such as collision sensors. CGI: Heten Daiya, Mahesh Patel & Ketan Patil VFX ARTIST: Biswajit Tarafder